Product Update: Track Your Brand Visibility in Microsoft Copilot

Enterprise AI Monitoring: Monitor Copilot visibility across Windows, Office 365, and business workflows

Sellm now tracks brand visibility in Microsoft Copilot, the AI assistant integrated across Windows, Microsoft 365, Edge, and enterprise environments. With Copilot's deep integration into business workflows, monitoring your brand presence is essential for B2B and enterprise-focused companies.

Why Copilot Matters for B2B

Microsoft Copilot isn't just another AI chatbot, it's embedded in the daily workflows of millions of enterprise users through Windows, Office 365, Teams, and other Microsoft products. For B2B brands, SaaS companies, and enterprise service providers, Copilot represents a critical touchpoint where purchasing decisions are researched and informed.

Unlike consumer-focused AI platforms, Copilot users are often evaluating business solutions during work hours, making each brand mention particularly valuable for B2B marketing and sales.

Copilot's Enterprise Reach

Microsoft 365 Integration: Embedded in Word, Excel, PowerPoint, Outlook, and Teams
Windows Native: Built directly into Windows 11 for maximum accessibility
Enterprise Focus: Designed for business users and decision-makers
Workflow Context: Accessed during actual work, not casual browsing
B2B Audience: Users researching business solutions and enterprise tools

What Sellm Tracks in Copilot

Business Query Visibility: How often Copilot mentions your brand in work-related queries
Enterprise Positioning: How Copilot positions your brand for business use cases
Competitive Analysis: Your visibility against B2B competitors
Feature Recognition: Which product features Copilot highlights in recommendations
Decision Context: How your brand is framed in business decision-making scenarios

Getting Started with Copilot Tracking

Try our free Copilot rank tracker tool to see how your brand performs with enterprise users, or add Copilot to your Sellm dashboard for comprehensive B2B-focused monitoring.

Enterprise vs Consumer AI Platforms

Brands often see different visibility patterns across consumer-focused platforms (ChatGPT, Gemini) versus enterprise-focused ones (Copilot, Claude). Understanding these differences helps allocate resources effectively between B2C and B2B AI optimization strategies.

Frequently Asked Questions

Is Copilot only for enterprise users?

While Copilot has strong enterprise adoption, it's also available to consumer Windows 11 and Microsoft 365 users. However, its integration into business workflows makes it particularly valuable for B2B brand visibility.

How is Copilot different from ChatGPT?

While Copilot uses GPT-4 as its underlying model, it's specifically optimized for Microsoft's ecosystem and business use cases. Its integration into Office applications and Windows gives it unique context about work-related queries.

Should B2C brands track Copilot?

Even B2C brands benefit from Copilot tracking, as consumer purchasing research often happens during work hours. However, B2B and enterprise-focused brands typically see the highest ROI from Copilot visibility optimization.