Assess your brand's reach in Microsoft Copilot's enterprise AI. Obtain detailed intelligence on appearance rates, market positioning, referenced content, and optimization pathways.
A Copilot rank tracker monitors whether your brand appears in Microsoft Copilot's responses when users ask questions in your industry. Copilot is integrated across Microsoft 365, Bing, and Windows — tracking your visibility here means understanding how your brand performs in Microsoft's AI ecosystem.
Yes, completely free. No credit card or account needed. Enter your brand and a prompt, and you'll get a full ranking analysis in about 30 seconds. We offer a premium version for ongoing AI brand monitoring across 15+ platforms, but the free tool gives you 3 checks per day with no strings attached.
We scrape a real Copilot session with your prompt and use AI to extract which brands appear, their positions, and which pages are cited. You get an estimated appearance rate, competitor analysis, and keyword suggestions tailored to Copilot. This is different from simulated responses — we show you what real Copilot users would see.
Copilot is deeply integrated into Microsoft's ecosystem — Office, Teams, Windows, and Bing. If your audience uses Microsoft products for work, you need to track your visibility in Copilot separately. Copilot's recommendations can differ significantly from ChatGPT's — a brand that ranks #1 in ChatGPT might not appear at all in Copilot. We also offer a free ChatGPT rank tracker for multi-platform monitoring.
The free tool automatically detects competitors in each analysis. You'll see which brands Copilot recommends alongside (or instead of) yours, with a visual chart comparing positions. The premium version adds historical competitive tracking across all major AI platforms, so you can monitor shifts in AI market share over time.
Yes. Select your target country from the dropdown, and the analysis reflects how Copilot responds in that market. AI responses vary by geography — Copilot's recommendations for US users can differ from UK or German users. This is crucial for local SEO in the AI era.
Traditional SEO targets Google's search results. Copilot SEO (part of LLM optimization or GEO — Generative Engine Optimization) targets AI-generated answers integrated with Bing search. There's no "page 2" in Copilot — you're either mentioned or invisible. The ranking factors overlap partially, but Copilot weights Bing index data and Microsoft ecosystem integration more heavily than traditional SEO.
Copilot favors authoritative, well-structured content indexed by Bing. Focus on: (1) content-answer fit — does your content directly answer the query? (2) Bing visibility — ensure your pages are indexed and ranking in Bing. (3) structured data and clear formatting. (4) domain authority through quality backlinks. Read our full guide to AI ranking factors for actionable strategies.
This free tool is specifically for Microsoft Copilot. We also offer a free ChatGPT rank tracker, and our premium AI brand tracking platform monitors 15+ AI platforms including Claude, Perplexity, Gemini, Google AI Overviews, and more. Each platform has unique ranking algorithms, so multi-platform tracking is essential for comprehensive AI visibility.
Weekly checks are sufficient for most brands. If you've just published new content or launched a campaign, run an immediate check. For continuous AI brand monitoring without manual effort, our premium tool automates weekly tracking across all major platforms and alerts you to significant changes in your AI visibility.