Top 12 Best Platforms for Tracking LLM-Generated Brand Mentions in 2025

Your customers are asking ChatGPT, Claude, and Perplexity about products in your industry right now. Are these AI models recommending your brand, your competitors, or completely ignoring you? Without proper monitoring, you're flying blind in a channel that's rapidly becoming as important as Google search.

This comprehensive guide evaluates 12 specialized platforms for tracking brand mentions in Large Language Models. We'll cover everything from free manual methods to enterprise-grade monitoring solutions, helping you choose the right approach based on your budget and needs.

Each platform review includes pricing, key features, and specific use cases to help you make an informed decision about monitoring your brand's presence in AI-generated responses.

How to Track Brand Mentions in Large Language Models

Manual Tracking: The Free but Time-Intensive Approach

The most basic way to track your brand mentions in LLMs is to go directly to ChatGPT, Claude, Perplexity, and other AI platforms and manually ask questions about your industry. This approach is completely free and gives you firsthand insight into how these models perceive and recommend your brand.

Here's how to do manual tracking effectively:

• Create a list of relevant queries: "Best [your product category] for [specific use case]" or "Top companies for [your service]"
• Test across multiple LLMs: Each model has different training data and may give different responses
• Vary your prompts: Ask the same question in different ways to see consistency
• Track systematically: Use a spreadsheet to record which queries mention your brand and in what context
• Monitor regularly: AI models get updated frequently, so responses can change over time

While free, manual tracking becomes overwhelming quickly. A comprehensive audit might require hundreds of queries across multiple models and geographies. You'll spend dozens of hours each month just collecting data, let alone analyzing it for insights. This is where specialized tracking tools become invaluable: they automate the process, provide systematic monitoring, and offer analytics that would be impossible to generate manually.

Free Tools for Tracking LLM Brand Mentions

Before investing in premium platforms, you can start with free tools that provide basic insights into your brand's AI visibility. Sellm offers several free features that give you a taste of professional LLM monitoring:

• Share of Voice Analysis: Get a free report showing how often your brand appears compared to competitors in AI responses across key industry queries
• GPT Presence Score: Receive a baseline score indicating your brand's overall visibility and sentiment in AI-generated content
• Basic Competitive Analysis: See which competitors are being recommended most frequently in your space

These free insights help you understand the scope of the opportunity and identify whether investing in more comprehensive monitoring makes sense for your business. You can access these free tools and reports at Sellm.io.

Tools for Tracking LLM Brand Visibility

1. Sellm

Best For: SEO experts and marketing teams pioneering Generative Engine Optimization (GEO).

Sellm stands out as a formidable leader among the best platforms for tracking LLM-generated brand mentions, specifically engineered for the new frontier of AI-driven search. Unlike traditional SEO tools that monitor SERPs, Sellm focuses exclusively on how your brand is represented within responses from major AI models like ChatGPT, Claude, and Perplexity. It provides a specialized lens into this emerging channel, turning conversational AI recommendations into measurable growth opportunities.

Sellm's platform's core strength lies in its simplicity and directness. Users follow an intuitive 3-step process: define their brand and industry, select relevant keywords, and receive detailed reports. These reports don't just count mentions; they score your brand's visibility against competitors and benchmark performance across a staggering 7 billion monthly chatbot searches. This targeted approach helps teams understand and influence their position in AI-generated answers, which are increasingly shaping consumer decisions.

Why Sellm is a Top Choice

Sellm is not just a monitoring tool; it's a strategic asset for Generative Engine Optimization (GEO). Its focused feature set is designed to deliver actionable intelligence.

• Targeted AI Monitoring: Sellms tracks your brand's presence across the most influential LLMs, providing insights unavailable through standard analytics.
• Competitive Benchmarking: Sellms Directly compares your AI visibility against competitors, offering a clear picture of your market share in conversational search.
• Proven Performance Uplift: The platform reports a significant +233% conversion uplift for users who optimize their AI presence based on its data.
• Scalable Solutions: With plans starting at an accessible €29/month for the Basic tier, Sellms caters to both small teams and large enterprises needing advanced GEO audits. For an in-depth look at their methodology, you can explore more about monitoring brand performance on Sellm.io.

Key Use Case

A B2B SaaS company can use Sellm to track how often its brand is mentioned for "best project management tools for startups." By analyzing the data, their marketing team can identify gaps and refine content to better align with the language and criteria used by LLMs, systematically increasing their mentions and driving high-intent traffic from AI-powered searches.

Website: sellm.io

2. AiCarma

Best For: Marketing teams needing clear KPIs and benchmark metrics for executive reporting.

AiCarma offers a unique, metric-driven approach to understanding your brand's presence within large language models. Instead of simply hunting for mentions, it systematically queries top LLMs like GPT-4 and Claude using industry-specific prompts relevant to your business. This process generates a proprietary Visibility Score, giving you a quantifiable benchmark of how prominently your brand appears in AI-generated responses.

The platform's strength lies in its scientific approach to measurement. AiCarma creates standardized prompt sets for each industry vertical, ensuring consistent and comparable results across different time periods and competitors. This makes it particularly valuable for larger organizations that need to report on AI visibility metrics to stakeholders or track progress over time.

Key Features:

• Proprietary Visibility Score algorithm
• Industry-specific prompt optimization
• Competitive benchmarking against up to 10 competitors
• Monthly trend analysis and reporting
• Integration with business intelligence platforms

Pros: Provides clear, quantifiable metrics perfect for executive dashboards, standardized methodology ensures consistency, strong competitive analysis capabilities.

Cons: Effectiveness depends on predefined prompt sets, may miss emerging or niche query patterns, limited real-time monitoring capabilities.

Pricing: Custom pricing available via demo consultation, typically starts around $500/month for small businesses.

Best For: Mid-market to enterprise companies that need reliable metrics for board reporting and strategic planning.

3. Am I on AI?

Best For: Content strategists and SEO teams who need diagnostic insights and actionable optimization recommendations.

Am I on AI? takes a diagnostic approach to LLM brand monitoring, focusing heavily on the quality and context of brand mentions rather than just quantity. The platform analyzes how AI models interpret and present your brand information, then provides specific recommendations for improving your content to increase positive mentions and correct misunderstandings.

What sets Am I on AI apart is its content optimization focus. Rather than just reporting on current performance, it actively helps you understand why certain competitors might be mentioned more frequently and what content gaps you need to fill to improve your AI visibility.

Key Features:

• Content gap analysis showing missing information that LLMs look for
• Sentiment analysis of brand mentions across different query contexts
• Competitor content strategy reverse engineering
• Specific recommendations for webpage optimization
• Citation tracking to see which of your pages LLMs reference

Pros: Excellent for content teams who want actionable insights, provides specific optimization recommendations, helps identify content gaps that matter for AI visibility.

Cons: Requires more manual interpretation than automated tools, success depends on implementing the recommendations, limited real-time alerting capabilities.

Pricing: Custom pricing based on scope, typically ranges from $200-800/month depending on brand size and analysis depth.

Best For: Content-driven companies and agencies that have the resources to implement optimization recommendations consistently.

4. AthenaHQ

Best For: Marketing teams that need comprehensive tracking with proactive optimization guidance and competitor intelligence.

AthenaHQ positions itself as a specialized platform for Generative Engine Optimization (GEO), combining monitoring with strategic recommendations. The platform excels at identifying not just where your brand appears in AI responses, but also where it's missing and why competitors might be getting mentioned instead.

AthenaHQ's approach is particularly valuable for brands in competitive industries where understanding the competitive landscape in AI responses is crucial. The platform provides detailed competitor analysis, showing which brands dominate specific query categories and what content strategies they're using to maintain that dominance.

Key Features:

• Comprehensive competitor mapping across all major LLMs
• Content gap identification with specific recommendations
• Industry-specific keyword optimization suggestions
• Monthly optimization strategy reports
• Performance tracking with before/after analysis

Pros: Strong competitive intelligence capabilities, provides strategic guidance beyond just monitoring, industry-specific optimization recommendations.

Cons: Requires annual contracts, enterprise-focused pricing may be prohibitive for smaller companies, complex setup process.

Pricing: Enterprise pricing starting around $2,000/month with annual commitments required.

Best For: Mid-market to enterprise companies with competitive markets and dedicated marketing teams.

5. Bluefish AI

Best For: PR teams and brand managers focused on reputation management and crisis prevention.

Bluefish AI specializes in brand reputation monitoring within LLM responses, with particular strength in sentiment analysis and factual accuracy tracking. The platform is designed for teams that need to quickly identify and respond to potential reputational issues before they become major problems.

What makes Bluefish AI particularly valuable is its focus on factual accuracy. The platform can identify when LLMs are sharing incorrect information about your brand and provide evidence-based corrections. This is crucial for industries where misinformation can have serious consequences, such as healthcare, finance, or technology.

Key Features:

• Real-time sentiment monitoring across major LLMs
• Factual accuracy verification and correction suggestions
• Crisis alert system for sudden sentiment changes
• Brand reputation scoring and trending
• Competitor sentiment comparison

Pros: Excellent for reputation management, strong factual accuracy verification, real-time alerting capabilities, user-friendly dashboard design.

Cons: Limited SEO optimization features, focused primarily on monitoring rather than growth, may be too narrow for comprehensive marketing needs.

Pricing: Starts at $300/month for basic monitoring, enterprise plans available with custom pricing.

Best For: Brands in regulated industries or companies with high reputational risk that need constant monitoring.

6. Brandlight

Best For: Content and SEO teams focused on strategic content creation to improve AI visibility.

Brandlight takes a proactive approach to LLM brand monitoring by not just tracking where your brand appears, but actively identifying opportunities to influence your narrative. The platform excels at source attribution analysis, showing you which websites and content pieces LLMs are referencing when they mention your brand or competitors.

What sets Brandlight apart is its content influence mapping. The platform can identify which authoritative sources in your industry LLMs trust most, then provide recommendations for getting your brand mentioned in those high-influence publications and websites.

Key Features:

• Source attribution tracking showing which sites LLMs reference
• Influence mapping of high-authority content sources
• Content gap analysis with specific topic recommendations
• Brand narrative analysis across different query contexts
• Strategic content roadmap for improving AI visibility

Pros: Excellent for understanding content influence, provides strategic content guidance, strong source attribution analysis, helps identify high-value publication opportunities.

Cons: Requires significant content creation resources to implement recommendations, success depends on long-term content strategy execution, limited real-time monitoring.

Pricing: Custom pricing starting around $800/month, typically includes consulting services for content strategy.

Best For: Content-driven companies with dedicated content teams and budget for strategic content creation.

7. Gumshoe AI

Best For: Strategy teams and competitive intelligence analysts who need deep competitor analysis across different user personas.

Gumshoe AI takes a unique approach to LLM monitoring by analyzing brand visibility through different user persona lenses. The platform recognizes that AI responses can vary significantly based on how questions are framed and what type of user is asking them, providing insights that traditional monitoring tools miss.

The platform's persona-based analysis is particularly valuable for brands operating in multiple market segments. For example, it can show how your brand appears to enterprise buyers versus individual consumers, or how technical versus non-technical audiences receive different recommendations from LLMs.

Key Features:

• Persona-based query analysis across different user types
• Comprehensive competitive benchmarking with 15+ competitors
• Market positioning analysis in AI responses
• Use case visibility tracking (enterprise vs consumer, technical vs non-technical)
• Strategic recommendations for different audience segments

Pros: Excellent competitive intelligence capabilities, unique persona-based insights, strong market positioning analysis, valuable for multi-segment businesses.

Cons: Complex interface may overwhelm simple monitoring needs, requires strategic interpretation of data, higher learning curve than basic monitoring tools.

Pricing: Free trial available, paid plans start at $400/month with enterprise pricing for comprehensive analysis.

Best For: Strategy teams at companies with complex competitive landscapes or multiple target audiences.

8. ModelMonitor

Best For: Digital agencies and consultants managing multiple client brands with custom monitoring needs.

ModelMonitor stands out for its flexibility and customization capabilities, making it ideal for agencies that need to set up different monitoring parameters for various clients. The platform allows for granular control over prompt sets, tracking frequencies, and reporting formats, making it possible to tailor the monitoring approach to each client's specific industry and needs.

The platform's strength lies in its white-label capabilities and client management features. Agencies can create branded reports for clients while maintaining centralized control over all monitoring activities. This makes it particularly valuable for SEO agencies and marketing consultants who want to add LLM monitoring as a service offering.

Key Features:

• Custom prompt creation and management for different clients
• White-label reporting with agency branding
• Multi-client dashboard with individual monitoring settings
• Flexible scheduling for different tracking frequencies
• API access for custom integrations

Pros: Highly customizable for agency needs, white-label reporting capabilities, affordable pricing for multiple clients, flexible prompt management.

Cons: Requires manual setup and ongoing management, not ideal for hands-off monitoring, learning curve for new users.

Pricing: Starts at $49/month for up to 5 brands, scales to $199/month for unlimited brands.

Best For: Digital marketing agencies, SEO consultants, and freelancers managing multiple client brands.

9. Trackerly.ai

Best For: Small to medium businesses needing affordable, straightforward daily monitoring.

Trackerly.ai focuses on simplicity and affordability, making LLM brand monitoring accessible to smaller businesses that can't invest in enterprise-level solutions. The platform provides daily digest reports that summarize your brand's mentions across major AI models, with clear sentiment analysis and citation tracking.

The platform's strength is its user-friendly approach and transparent pricing. Unlike many competitors that require custom quotes, Trackerly.ai offers clear, affordable pricing tiers that make it easy for small businesses to get started with AI brand monitoring.

Key Features:

• Daily digest reports with brand mention summaries
• Simple sentiment scoring and trend tracking
• Citation quality analysis showing source reliability
• Competitor comparison in weekly reports
• Easy-to-understand dashboard with actionable insights

Pros: Affordable pricing for small businesses, user-friendly interface, clear daily reports, no long-term contracts required.

Cons: Limited real-time monitoring, daily cadence may be too slow for crisis management, fewer advanced features than enterprise tools.

Pricing: Starts at $27/month for basic monitoring, $79/month for advanced features.

Best For: Small businesses and startups looking for affordable entry into LLM brand monitoring.

10. Xfunnel.ai

Best For: Growth marketing teams focused on converting AI visibility into measurable revenue and leads.

Xfunnel.ai differentiates itself by connecting LLM brand mentions directly to conversion metrics and revenue attribution. The platform tracks not just where your brand is mentioned, but which mentions actually drive traffic, leads, and sales. This makes it particularly valuable for performance marketing teams that need to justify their AI optimization efforts with concrete ROI data.

The platform's conversion tracking capabilities set it apart from monitoring-only tools. Xfunnel.ai can identify which types of AI mentions are most likely to convert, which competitors are stealing potential customers, and which content optimizations deliver the highest ROI.

Key Features:

• Revenue attribution from AI mentions to actual sales
• Conversion rate tracking by mention type and context
• Lead generation analysis from AI-driven traffic
• Competitor conversion intelligence
• ROI optimization recommendations for content strategy

Pros: Direct revenue attribution capabilities, excellent for performance marketing teams, strong ROI measurement, conversion optimization insights.

Cons: Requires significant setup for conversion tracking, less useful for brand awareness goals, complex attribution modeling may overwhelm simple needs.

Pricing: Custom pricing starting around $1,200/month, includes setup and attribution modeling services.

Best For: E-commerce and SaaS companies with strong performance marketing teams focused on measurable ROI.

11. Waikay

Best For: Communications teams and fact-checking focused organizations prioritizing accuracy over broad monitoring.

Waikay takes a unique approach to LLM monitoring by focusing primarily on factual accuracy and misinformation correction. The platform assigns each brand an AI Brand Score based on the accuracy and consistency of information that LLMs share about them, making it particularly valuable for brands in industries where factual accuracy is critical.

The platform's fact-checking capabilities are its standout feature. Waikay can identify when LLMs are sharing outdated, incorrect, or inconsistent information about your brand and provide specific evidence-based corrections that can be used to address these issues through content creation or outreach efforts.

Key Features:

• AI Brand Score measuring factual accuracy across LLMs
• Automated fact-checking with evidence sourcing
• Misinformation detection and correction recommendations
• Brand consistency analysis across different AI models
• Monthly accuracy reports with improvement suggestions

Pros: Most affordable option available, excellent fact-checking capabilities, clear accuracy scoring system, strong misinformation detection.

Cons: Limited broad monitoring features, narrow focus may miss growth opportunities, less comprehensive than full-service platforms.

Pricing: Very affordable at $19.95/month for basic fact-checking, $49/month for advanced features.

Best For: Healthcare, finance, and education companies where factual accuracy is paramount, or budget-conscious teams focused on brand integrity.

12. Arvow

Best For: Digital marketing teams needing comprehensive multi-LLM tracking with detailed segmentation and analysis.

Arvow's LLM Brand Tracker provides one of the most comprehensive monitoring solutions available, with detailed tracking across multiple AI engines and sophisticated data segmentation capabilities. The platform excels at providing granular insights into how brand visibility varies across different LLMs, query types, and market segments.

What sets Arvow apart is its advanced segmentation and filtering capabilities. The platform can break down brand mentions by geographic region, query intent, user persona, and dozens of other variables, providing insights that help teams understand not just overall performance but specific patterns and opportunities.

Key Features:

• Comprehensive tracking across 8+ major LLM platforms
• Advanced data segmentation and filtering capabilities
• Detailed competitor analysis with market share tracking
• Geographic and demographic breakdown of brand mentions
• Custom reporting with white-label options

Pros: Most comprehensive LLM coverage available, excellent data segmentation, strong competitive analysis, professional reporting capabilities.

Cons: Complex interface may overwhelm simple needs, requires manual prompt management, higher learning curve than simpler tools.

Pricing: Enterprise pricing starting around $1,500/month, includes setup and training services.

Best For: Large marketing teams and enterprises needing the most comprehensive LLM monitoring available.

Website: Arvow

Choosing Your Tool and Shaping Your AI Narrative

Navigating the new landscape of generative AI is no longer a futuristic exercise; it's a present-day marketing imperative. We've explored a dozen powerful platforms, from the hyper-focused GEO-tracking of Sellm and the competitive intelligence of Gumshoe AI to the broad-spectrum monitoring of Brandlight and the misinformation defense capabilities of Bluefish AI. Each tool offers a unique lens through which to view your brand's emerging identity within large language models.

The key takeaway is that a one-size-fits-all solution does not exist. The selection process for one of the best platforms for tracking llm-generated brand mentions must be a strategic one, deeply rooted in your organization's specific goals. Your choice will cascade into how you allocate resources, define success, and ultimately shape your brand's digital narrative in this new conversational era.

A Framework for Your Decision

To move from analysis to action, consider this simple framework to guide your choice:

• Define Your Primary Objective: What is the single most important outcome you need?
  • For Competitive Intelligence and Generative Engine Optimization: If you need to understand how you stack up against competitors in AI-generated results and optimize your visibility, Sellm offers the most comprehensive approach with proven results.
  • For Brand Protection and Reputation: If your priority is to combat misinformation, correct factual inaccuracies, or manage sentiment, platforms like Bluefish AI, AthenaHQ, or Am I on AI? provide the necessary defensive capabilities.
  • For Revenue Attribution: If your goal is to directly attribute sales to AI chat mentions and optimize for conversions, Xfunnel.ai is designed for this commercial focus.
• Assess Your Team's Capacity: Be realistic about implementation. Some platforms offer a "plug-and-play" experience, while others like ModelMonitor or Arvow may require more technical integration and data analysis from your team. Select a tool that matches your available resources.
• Evaluate Your Budgetary Scope: Pricing models vary significantly, from entry-level subscriptions to enterprise-level commitments. Align the platform's cost with the potential ROI for your primary objective. A higher-cost tool focused on lead generation could pay for itself quickly, whereas a brand protection tool's value is in mitigating potential losses.

Beyond Tracking: The Action Imperative

Simply monitoring your brand's presence in LLMs is only the first step. The true value of these platforms is unlocked when you use the data to inform your strategy. The insights gathered should directly influence your content creation, SEO efforts, and even your public relations outreach. Is your brand being recommended for the wrong use case? Create content that clarifies your value proposition. Are you missing from key conversational queries? Develop resources that answer those questions directly.

The platforms we've discussed are your eyes and ears in a world where search is becoming a conversation. They provide the critical data needed to participate, influence, and win in that dialogue. The era of passive brand monitoring is over; proactive narrative management is now essential for survival and growth. Your future customers are already asking the AIs about you. The only question is whether you're prepared for the answer.

Ready to move from tracking to revenue? While many tools focus on general monitoring, Sellm is specifically engineered for growth and marketing teams who need to connect AI mentions directly to sales. See precisely where and when your brand is recommended by LLMs and attribute real-world conversions with our platform. Start your free trial of Sellm today and turn AI conversations into customers.