Copilot Tracker API

Microsoft Copilot is embedded in Edge, Windows, and Office 365 — reaching hundreds of millions of enterprise users daily. Track how Copilot recommends your brand to the world's largest professional user base.

Works across ChatGPT, Claude, Perplexity, Gemini, Grok, and Copilot with the same endpoints and data structure.

Why Copilot tracking matters

Copilot is not just a chatbot — it is built into the Microsoft ecosystem (Edge browser, Windows, Office 365, Teams). Enterprise users interact with it passively throughout their workday. Its recommendations are powered by Bing search data, giving it a different perspective from ChatGPT or Claude. Brands visible in Copilot reach enterprise decision-makers who may never explicitly "search" for solutions.

• Enterprise visibility & Bing-powered rankings - see how Copilot ranks your brand for enterprise buyers across Edge, Windows, and Office 365 contexts.
• Per-prompt enterprise decision signals - drill into each query to see how Copilot presents your brand to professional users making buying decisions.
• B2B competitive intelligence - identify where Copilot recommends competitors to enterprise users and target those queries for your brand.

Your first Copilot tracking request

Create an API key, add your prompts, and pull Copilot visibility data in minutes. See how Microsoft's AI positions your brand for enterprise users. The same key and endpoints work for ChatGPT, Claude, Perplexity, Gemini, and Grok.

Understand how Copilot recommends your brand to enterprise users

Copilot reaches hundreds of millions of professional users through Edge, Windows, and Office 365. Sellm tracks how frequently Copilot recommends your brand, what Bing-powered sources it cites, and how your enterprise visibility compares to competitors.

What you can track via the Copilot API

• All major AI engines - ChatGPT, Claude, Perplexity, Gemini, Grok & Copilot. One API key, every platform.
• Copilot rank tracking - see where Copilot places your brand when enterprise users ask about your category.
• Bing-powered source analysis - understand which Bing sources Copilot cites and how they influence your brand's position.
• Enterprise sentiment - measure how positively Copilot presents your brand to professional decision-makers.
• B2B competitor benchmarking - compare your enterprise visibility against competitors across Copilot and other AI engines.
• Prompt management & triggers - create, update, and batch-manage prompts. Trigger manual runs and pull results when ready.
• Historical trends - track how your Copilot visibility evolves as Microsoft updates its AI integration.

Works across every AI platform

While this page focuses on Copilot, the same API key gives you data from ChatGPT, Claude, Perplexity, Gemini, and Grok. Filter by provider or get cross-platform insights in a single request.

Key endpoints

• GET /v1/analysis/runs - list analysis runs
• GET /v1/analysis/runs/{runId}/summary - share of voice, coverage, sentiment
• GET /v1/analysis/runs/{runId}/summary/prompts - per-prompt KPI breakdown
• GET /v1/analysis/trends - historical KPI trends
• POST /v1/analysis/trigger - trigger a manual analysis run
• GET /v1/prompts - list and manage prompts
• POST /v1/prompts/batch - batch create, update, delete prompts

Frequently Asked Questions

How does Bing data influence Copilot recommendations?

Copilot is powered by Bing's search index, meaning its recommendations are shaped by Bing's ranking signals, web crawl data, and link graph. Brands that rank well on Bing often have stronger visibility in Copilot responses.

Is Copilot the same as Bing Chat?

Copilot evolved from Bing Chat but is now much broader, integrated into Edge, Windows, Office 365, and Teams. It reaches users in many more enterprise contexts beyond just search.

Why does Copilot matter for B2B brands?

Copilot is embedded in the Microsoft ecosystem that hundreds of millions of enterprise users rely on daily. Its recommendations directly influence enterprise buying decisions, often before a formal search even begins.

Can I compare Copilot with ChatGPT results?

Yes. Sellm tracks ChatGPT, Claude, Perplexity, Gemini, Grok, and Copilot through a single API. This is particularly useful for seeing how Bing-powered Copilot differs from Google-powered Gemini.