Copilot Tracker API

Microsoft Copilot is embedded in Edge, Windows, and Office 365 — reaching hundreds of millions of enterprise users daily. Track how Copilot recommends your brand to the world's largest professional user base.

Works across ChatGPT, Claude, Perplexity, Gemini, Grok, and Copilot with the same endpoints and data structure.

Why Copilot tracking matters

Copilot is not just a chatbot — it is built into the Microsoft ecosystem (Edge browser, Windows, Office 365, Teams). Enterprise users interact with it passively throughout their workday. Its recommendations are powered by Bing search data, giving it a different perspective from ChatGPT or Claude. Brands visible in Copilot reach enterprise decision-makers who may never explicitly "search" for solutions.

Enterprise visibility & Bing-powered rankings - see how Copilot ranks your brand for enterprise buyers across Edge, Windows, and Office 365 contexts.
Per-prompt enterprise decision signals - drill into each query to see how Copilot presents your brand to professional users making buying decisions.
B2B competitive intelligence - identify where Copilot recommends competitors to enterprise users and target those queries for your brand.

Your first Copilot tracking request

Create an API key, add your prompts, and pull Copilot visibility data in minutes. See how Microsoft's AI positions your brand for enterprise users.

The same key and endpoints work for ChatGPT, Claude, Perplexity, Gemini, and Grok. Filter by provider or compare all engines side-by-side.

curl https://sellm.io/api/v1/analysis/runs \
  -H "Authorization: Bearer sk_your_key"

# Filter for Copilot results only
curl "https://sellm.io/api/v1/analysis/runs/{runId}/results?provider=copilot" \
  -H "Authorization: Bearer sk_your_key"

Understand how Copilot recommends your brand to enterprise users

Copilot reaches hundreds of millions of professional users through Edge, Windows, and Office 365. Sellm tracks how frequently Copilot recommends your brand, what Bing-powered sources it cites, and how your enterprise visibility compares to competitors.

What you can track via the Copilot API

Monitor how Microsoft's enterprise AI recommends your brand, delivered as structured JSON.

All major AI engines - ChatGPT, Claude, Perplexity, Gemini, Grok & Copilot. One API key, every platform.
Copilot rank tracking - see where Copilot places your brand when enterprise users ask about your category.
Bing-powered source analysis - understand which Bing sources Copilot cites and how they influence your brand's position.
Enterprise sentiment - measure how positively Copilot presents your brand to professional decision-makers.
B2B competitor benchmarking - compare your enterprise visibility against competitors across Copilot and other AI engines.
Prompt management & triggers - create, update, and batch-manage prompts. Trigger manual runs and pull results when ready.
Historical trends - track how your Copilot visibility evolves as Microsoft updates its AI integration.

B2B teams tracking Copilot rely on Sellm

From enterprise sales teams to B2B marketers optimizing for Microsoft's AI ecosystem.

Works across every AI platform

While this page focuses on Copilot, the same API key gives you data from ChatGPT, Claude, Perplexity, Gemini, and Grok. Filter by provider or get cross-platform insights in a single request.

Key endpoints

GET /v1/analysis/runs - list analysis runs
GET /v1/analysis/runs/{runId}/summary - share of voice, coverage, sentiment
GET /v1/analysis/runs/{runId}/summary/prompts - per-prompt KPI breakdown
GET /v1/analysis/trends - historical KPI trends
POST /v1/analysis/trigger - trigger a manual analysis run
GET /v1/prompts - list and manage prompts
POST /v1/prompts/batch - batch create, update, delete prompts

Frequently Asked Questions

1. How does Bing data influence Copilot recommendations?: Microsoft Copilot is powered by Bing's search index, which means its recommendations are shaped by Bing's ranking signals, web crawl data, and link graph. Brands that rank well on Bing often have stronger visibility in Copilot responses. This is a different data source than ChatGPT (also Bing-powered but with different synthesis) or Gemini (Google-powered).
2. Is Copilot the same as Bing Chat?: Copilot evolved from Bing Chat but is now much broader. It's integrated into Edge browser, Windows, Office 365, and Teams. While it still uses Bing as its search backbone, Copilot reaches users in many more contexts — including enterprise users who interact with it passively while working in Microsoft apps.
3. Why does Copilot matter for B2B brands?: Copilot is embedded in the Microsoft ecosystem that hundreds of millions of enterprise users rely on daily. When a procurement manager asks Edge for "best supply chain software" or a Teams user queries Copilot about tools, your brand's visibility in those responses directly influences enterprise buying decisions — often before a formal search even begins.
4. How does Copilot's enterprise integration affect brand visibility?: Unlike standalone chatbots, Copilot surfaces recommendations within the user's workflow — in Edge sidebars, Windows search, and Office documents. This means enterprise users encounter Copilot's brand recommendations passively, without explicitly searching. Tracking this visibility is essential for B2B brands targeting professional buyers.
5. Can I compare Copilot with ChatGPT results?: Yes. Sellm tracks ChatGPT, Claude, Perplexity, Gemini, Grok, and Copilot through a single API. You can compare rank position, sentiment, and mention frequency across all providers for any prompt. This is particularly useful for seeing how Bing-powered Copilot differs from Google-powered Gemini or training-data-heavy Claude.

Related Resources

Try Free Copilot Rank Tracker | ChatGPT Tracker API | Perplexity Tracker API | AI Search API

Start tracking your Copilot visibility

Read the docs, create a free account, and make your first API call in minutes.