Published on September 23, 2026
Product Update: Track Your Brand Visibility in Claude
Analytical AI Monitoring: Claude Sonnet brand tracking for research-focused audiences
Sellm now tracks brand visibility in Claude Sonnet, Anthropic's powerful AI model known for thoughtful, analytical responses. Monitor how your brand appears in Claude-powered enterprise tools, research workflows, and analytical queries.
Why Claude Visibility Matters
Claude has carved out a unique position in the AI landscape, particularly among researchers, analysts, and professionals who need thoughtful, nuanced responses. Unlike ChatGPT's more conversational style, Claude excels at detailed analysis, making it the go-to choice for enterprise decision-making and technical evaluation.
If your target audience includes data scientists, developers, researchers, or analytical professionals, Claude visibility is crucial. These users often have higher purchasing power and make more considered buying decisions, making each brand mention particularly valuable.
Claude's Unique Characteristics
- Analytical User Base: Claude users tend to be professionals doing complex research and evaluation
- Thoughtful Recommendations: Claude provides balanced, caveated responses rather than quick suggestions
- Enterprise Adoption: Many companies integrate Claude into internal tools and workflows
- Long-Form Content: Claude excels at detailed explanations, making brand context more important
What Sellm Tracks in Claude
Our Claude tracking monitors the same comprehensive metrics as other platforms:
- Appearance Rate: How often Claude mentions your brand in relevant queries
- Ranking Position: Where you rank when mentioned alongside competitors
- Context Analysis: How Claude describes and positions your brand
- Comparative Mentions: How you're compared to alternatives
- Recommendation Strength: Whether Claude strongly recommends, suggests, or mentions in passing
Getting Started with Claude Tracking
Try our free Claude rank tracker tool to see where your brand currently stands with this analytical audience, or add Claude to your existing Sellm monitoring for comprehensive cross-platform insights.
Cross-Platform Intelligence
Tracking Claude alongside ChatGPT, Perplexity, and other platforms reveals fascinating patterns. Some brands rank highly on Claude but poorly on ChatGPT, or vice versa. Understanding these differences helps you optimize for the right audience with platform-specific strategies.
Frequently Asked Questions
Which Claude model does Sellm track?
Sellm tracks Claude Sonnet, the default Claude model used in most applications and enterprise deployments. This ensures your data reflects real-world Claude usage patterns.
How is Claude different from ChatGPT?
Claude tends to provide more analytical, balanced responses with explicit caveats. Its user base skews toward professionals doing research and technical evaluation. If your product serves analysts, researchers, or developers, Claude visibility is particularly important.
Can I compare Claude vs ChatGPT visibility?
Yes! Sellm's cross-platform comparison features let you see how your visibility differs across AI platforms, helping you understand where to focus optimization efforts.