AI Search Tracking API Overview

The Sellm API gives you full programmatic control over your Generative Engine Optimization workflow. Everything you can do in the dashboard is available through the API, making it straightforward to build integrations, automate reporting, or embed Sellm data into your own tools.

What you can do

• Manage prompts - create, update, delete, and list the search prompts your project tracks across AI search engines.
• Configure analysis settings - set competitors, scheduling preferences, prompt tags, and provider selection.
• Trigger analysis runs - start on-demand analysis runs across all configured AI providers.
• Retrieve structured results - access brand mentions, sentiment scores, competitor data, citations, and recommendation status for every prompt and provider combination.

Core concepts

Projects - A project represents a brand or product you want to monitor across AI search engines. Each API key is scoped to exactly one project.

Prompts - The search queries your project tracks. Each prompt is analyzed across one or more providers on a recurring schedule.

Providers - The AI surfaces Sellm queries on your behalf. Supported providers include ChatGPT, Perplexity, Gemini, Grok, and Google AI Overviews.

Analysis Runs - A run is a single execution of all active prompts across their configured providers.

Analysis Results - Each result captures the structured output for one prompt/provider pair within a run.

Rate limiting

All authenticated endpoints are rate-limited to 60 requests per minute per API key. Manual analysis runs have an additional limit of 1 run per 7-day window per project.

Next steps

• Quickstart - Make your first API call.
• Authentication - Understand how keys work and how to handle them securely.
• API Reference - Explore every endpoint in detail.